An edition of Market segmentation
(1995)
Market segmentation
a step-by-step approach to creating profitable market segments
by McDonald, Malcolm. and Ian K. Dunbar
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August 19, 2010 | History
McDonald and Dunbar are the leading author team in this areaSegmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines...
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| Edition | Availability |
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1
Market Segmentation
2010, Elsevier Science & Technology
Electronic resource
in English
0080479197 9780080479194
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2
Market segmentation: how to do it, how to profit from it
2004, Elsevier/Butterworth-Heinemann
in English
- [3rd ed.].
0750659815 9780750659819
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Market segmentation: a step-by-step approach to creating profitable market segments
1995, Macmillan Business
in English
0333637232 9780333637234
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Includes index.
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- Created December 19, 2008
- 4 revisions
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| August 19, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
| December 15, 2009 | Edited by WorkBot | link works |
| December 19, 2008 | Created by ImportBot | Imported from University of Toronto MARC record |