An edition of Market segmentation
(1995)
Market segmentation
how to do it, how to profit from it
[3rd ed.].
by McDonald, Malcolm. and Ian K. Dunbar
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McDonald and Dunbar are the leading author team in this areaSegmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines...
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| Edition | Availability |
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1
Market Segmentation
2010, Elsevier Science & Technology
Electronic resource
in English
0080479197 9780080479194
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Market segmentation: how to do it, how to profit from it
2004, Elsevier/Butterworth-Heinemann
in English
- [3rd ed.].
0750659815 9780750659819
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Market segmentation: a step-by-step approach to creating profitable market segments
1995, Macmillan Business
in English
0333637232 9780333637234
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Includes bibliographical references and index.
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- Created April 1, 2008
- 11 revisions
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| December 11, 2020 | Edited by MARC Bot | import existing book |
| October 8, 2020 | Edited by ImportBot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| July 28, 2014 | Edited by ImportBot | import new book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |