An edition of Market segmentation
(1995)
Market segmentation
a step-by-step approach to creating profitable market segments
by McDonald, Malcolm. and Ian K. Dunbar
Share
×Close
Last edited by IdentifierBot
August 19, 2010 | History
McDonald and Dunbar are the leading author team in this areaSegmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines...
Check nearby libraries
Buy this book
Previews available in: English
| Edition | Availability |
|---|---|
1
Market Segmentation
2010, Elsevier Science & Technology
Electronic resource
in English
0080479197 9780080479194
|
zzzz
Libraries near you:
WorldCat
|
2
Market segmentation: how to do it, how to profit from it
2004, Elsevier/Butterworth-Heinemann
in English
- [3rd ed.].
0750659815 9780750659819
|
zzzz
Libraries near you:
WorldCat
|
3
Market segmentation: a step-by-step approach to creating profitable market segments
1995, Macmillan Business
in English
0333637232 9780333637234
|
aaaa
Libraries near you:
WorldCat
|
4
|
eeee
|
Book Details
Edition Notes
Includes index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
History
- Created December 19, 2008
- 4 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
| August 19, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
| December 15, 2009 | Edited by WorkBot | link works |
| December 19, 2008 | Created by ImportBot | Imported from University of Toronto MARC record |