An edition of Ted Levitt on marketing (2006)

Ted Levitt on marketing.

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Cover of: Ted Levitt on marketing. by Theodore Levitt, Theodore Levitt
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Last edited by MARC Bot
August 9, 2024 | History
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An edition of Ted Levitt on marketing (2006)

Ted Levitt on marketing.

by

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Publish Date
Publisher
Harvard Business School Pub.
Language
English
Pages
226

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Previews available in: English

Subjects

Marketing
Edition Availability
Cover of: Ted Levitt on marketing.
Ted Levitt on marketing.
2006, Harvard Business School Pub.
in English
Cover of: Ted Levitt on marketing.
Ted Levitt on marketing.
2006, Harvard Business School Pub.
in English

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Book Details

Table of Contents

Innovative imitation
Exploit the product life cycle
Why business always loses
Production-line approach to service
The industrialization of service
Marketing success through differentiation of anything
Marketing intangible products and product intangibles
The globalization of markets
After the sale is over
Advertising : "the poetry of becoming"
Creativity is not enough
Marketing myopia.

Edition Notes

Includes index.

"A Harvard business review paperback."

Published in
Boston, Mass

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .L4834 2006

The Physical Object

Pagination
viii, 226 p.
Number of pages
226

ID Numbers

Open Library
OL22739144M
Internet Archive
tedlevittonmarke0000levi
ISBN 10
1422102068
LCCN
2006013548
OCLC/WorldCat
67945151
Library Thing
2823745
Goodreads
78919

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Library of Congress MARC record
marc_columbia MARC record
marc_nuls MARC record
Internet Archive item record
harvard_bibliographic_metadata record

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 9, 2024 Edited by MARC Bot import existing book
July 13, 2023 Edited by ImportBot import existing book
March 8, 2023 Edited by MARC Bot import existing book
December 30, 2022 Edited by MARC Bot import existing book
December 20, 2008 Created by ImportBot Imported from University of Toronto MARC record