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Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.
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Previews available in: English
Book Details
Table of Contents
OMG! : your customer really is your BFF!
CRm, CMR, VRM or who
The customer owns the experience
Enterprise 2 : not exactly what you think
A company like me : new business
Do you have the ring? : tools for customer engagement
Love your customers publicly : blogs and podcasts
Wikis are a weird name for collaboration, n'est çe pas?
Social networks, user communities : who loves ya, baby?
Movin' and groovin' : the use of mobile devices.
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- Created September 30, 2009
- 2 revisions
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August 13, 2010 | Edited by WorkBot | merge works |
September 30, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |