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Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.
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Previews available in: English
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CRM at the speed of light: social CRM strategies, tools, and techniques for engaging your customers
2010, McGraw-Hill
in English
- 4th ed.
0071590455 9780071590457
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CRM at the speed of light: social CRM strategies, tools, and techniques for engaging your customers
2009, McGraw-Hill
in English
- 4th ed.
0071590455 9780071590457
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3 |
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5
CRM at the speed of light: essential customer strategies for the 21st century
2004, McGraw-Hill/Osborne, McGraw-Hill Professional, McGraw-Hill
in English
- 3rd ed.
0072231734 9780072231731
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6
CRM at the speed of light: capturing and keeping customers in Internet real time
2002, McGraw-Hill/Osborne
in English
- 2nd ed.
0072224169 9780072224160
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7
CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
2001-01-17, Mcgraw-Hill Osborne Media
0072133376 9780072133370
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8
CRM at the speed of light: capturing and keeping customers in Internet real time
2001, Osborne
in English
0072127821 9780072127829
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Book Details
Table of Contents
OMG! : your customer really is your BFF!
CRm, CMR, VRM or who
The customer owns the experience
Enterprise 2 : not exactly what you think
A company like me : new business
Do you have the ring? : tools for customer engagement
Love your customers publicly : blogs and podcasts
Wikis are a weird name for collaboration, n'est çe pas?
Social networks, user communities : who loves ya, baby?
Movin' and groovin' : the use of mobile devices.
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- Created September 30, 2009
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August 13, 2010 | Edited by WorkBot | merge works |
September 30, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |