Attracting Investors

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Last edited by ImportBot
September 16, 2021 | History

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several ...

Publish Date
Language
English

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Previews available in: English

Edition Availability
Cover of: Attracting Investors
Attracting Investors
2004, John Wiley & Sons, Ltd.
Electronic resource in English
Cover of: Attracting Investors
Attracting Investors: A Marketing Approach to Finding Funds for Your Business
August 13, 2004, Wiley
in English

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Book Details


Edition Notes

Published in
New York

Classifications

Library of Congress
HG4751.K68 2004

The Physical Object

Format
Electronic resource

ID Numbers

Open Library
OL24260721M
ISBN 13
9780471682868
OverDrive
615807E4-F1C5-442D-854E-7F334938E63E

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 16, 2021 Edited by ImportBot import existing book
August 19, 2020 Edited by ImportBot import existing book
July 29, 2012 Edited by VacuumBot Updated format 'electronic resource' to 'Electronic resource'
June 19, 2010 Edited by ImportBot Added new cover
June 17, 2010 Created by ImportBot Imported from marc_overdrive MARC record