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A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
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Previews available in: English
Edition | Availability |
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1
Microstyle: the art of writing little
2011, W. W. Norton & Co., W.W. Norton & Co.
in English
- 1st ed.
0393077403 9780393077407
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Book Details
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Includes index.
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History
- Created July 25, 2011
- 13 revisions
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August 26, 2024 | Edited by MARC Bot | import existing book |
March 7, 2023 | Edited by MARC Bot | import existing book |
January 15, 2023 | Edited by ImportBot | import existing book |
December 22, 2022 | Edited by MARC Bot | import existing book |
July 25, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |