An edition of Marketing plans (2011)

Marketing plans

how to prepare them, how to use them

7th ed.
  • 2 Want to read

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Last edited by MARC Bot
December 21, 2022 | History
An edition of Marketing plans (2011)

Marketing plans

how to prepare them, how to use them

7th ed.
  • 2 Want to read

"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."--

"This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process"--

Publish Date
Publisher
Wiley
Language
English
Pages
573

Buy this book

Previews available in: English

Book Details


Edition Notes

Includes bibliographical references and index.

Published in
Chichester, West Sussex, U.K

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.13 .M255 2011, HF5415.13.M369183

The Physical Object

Pagination
xvi, 573 p. :
Number of pages
573

ID Numbers

Open Library
OL25042837M
Internet Archive
marketingplansho0000mcdo_d2j1
ISBN 10
0470669977
ISBN 13
9780470669976
LCCN
2010050393
OCLC/WorldCat
690904721

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 21, 2022 Edited by MARC Bot import existing book
December 13, 2022 Edited by CoverBot //covers.openlibrary.org/b/id/13067482-S.jpg
December 5, 2022 Edited by ImportBot import existing book
November 1, 2022 Edited by Scott365Bot Linking back to Internet Archive.
October 22, 2011 Created by LC Bot Imported from Library of Congress MARC record