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Edition | Availability |
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The law of advertising, marketing, and promotions
2011, Law Journal Press
in English
1588521729 9781588521729
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Book Details
Table of Contents
False, unfair, or deceptive advertising
Claim substantiation
Disclosures and disclaimers
Survey evidence
Intellectual property rights
Sweepstakes and contests
Direct marketing
Online advertising
Special advertising issues
Procedural aspects of false advertising challenges
Remedies.
Edition Notes
Includes index.
Classifications
The Physical Object
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- Created November 30, 2011
- 4 revisions
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December 26, 2021 | Edited by ImportBot | import existing book |
December 28, 2011 | Edited by LC Bot | import new book |
December 28, 2011 | Edited by LC Bot | import new book |
November 30, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |