An edition of The fundraiser's guide to irresistible communications
(2012)
The fundraiser's guide to irresistible communications
real-world, field-tested strategies for raising more money
by Jeff Brooks
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Subjects
Fund raising, Nonprofit organizations, Public relations, Marketing| Edition | Availability |
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The fundraiser's guide to irresistible communications: real-world, field-tested strategies for raising more money
2012, Emerson & Church
in English
1889102024 9781889102023
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Book Details
Table of Contents
The writing style of philanthropy
The importance of being urgent
Make it easy to read
Long messages work better
Grammar for fundraisers
The content of fundraising
Persuade with story, not statistics
Keep it simple
Make it all about the donor
I have bad news and good news
Have a clear call to action
P.S. I love you
The design of fundraising
Design for older eyes
Don't skimp on emphasis
Make images work for you
Plain, corny, and obvious
The mental game of fundraising
Self-centric fundraising
Three things you should know about donors
Three deadly fundraising myths
Proud to be a fundraiser.
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History
- Created May 9, 2012
- 3 revisions
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| December 19, 2022 | Edited by MARC Bot | import existing book |
| October 18, 2020 | Edited by MARC Bot | import existing book |
| May 9, 2012 | Created by LC Bot | Imported from Library of Congress MARC record |