An edition of Asian brand strategy
(2015)
Asian brand strategy
building and sustaining strong global brands in Asia
2nd edition, revised and updated.
by Martin Roll
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October 18, 2023 | History
A new edition of the bestselling, comprehensive framework for understanding Asian branding strategies and Asian brands, including a user-friendly strategic model and examples of success stories and challenges. The author offers trusted insights, knowledge and perspectives supported by brand new research and case studies.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Asian brand strategy: building and sustaining strong global brands in Asia
2015, Palgrave Macmillan
in English
- 2nd edition, revised and updated.
1137359161 9781137359162
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Book Details
Table of Contents
Branding: the driver of a successful business strategy
Transforming how we understand Asian cultures and consumers
Asian country branding
Celebrity branding in Asia
Asian brand strategy
Successful Asian brand cases
Aspiring Asian brand cases
Ten steps to building an Asian brand
Asian brands toward 2020: a new confidence in the boardroom
Conclusion.
Edition Notes
Includes bibliographical references and index.
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History
- Created July 19, 2019
- 7 revisions
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| October 18, 2023 | Edited by Scott365Bot | import existing book |
| September 23, 2023 | Edited by Scott365Bot | Linking back to Internet Archive. |
| December 4, 2022 | Edited by ImportBot | import existing book |
| October 10, 2020 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |