An edition of Principles of Direct and Database Marketing (1998)

Principles of direct and database marketing

a digital orientation

4th ed.

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  • 1 Want to read
Cover of: Principles of direct and database marketing by Alan Tapp, Alan Tapp
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Last edited by MARC Bot
March 7, 2023 | History
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An edition of Principles of Direct and Database Marketing (1998)

Principles of direct and database marketing

a digital orientation

4th ed.

by

  • 1 Want to read

This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

Publish Date
Publisher
Financial Times Prentice Hall, Pearson Education Canada, Financial Times/Prentice Hall
Language
English
Pages
517

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Buy this book

Previews available in: English

Subjects

Marketing, Internet marketing, Direct marketing, Database marketing, Direktmarknadsföring, Direktmarketing, Online-Werbung, Marketing-Informationssystem, Theorie, Großbritannien

Showing 5 featured editions. View all 5 editions?

Edition Availability
Cover of: Principles of direct and database marketing
Principles of direct and database marketing: a digital orientation
2008, Financial Times Prentice Hall, Pearson Education Canada, Financial Times/Prentice Hall
in English - 4th ed.
Libraries near you: WorldCat
Cover of: Principles of Direct And Database Marketing
Principles of Direct And Database Marketing
February 28, 2005, Financal Times Management
Paperback in English - 3rd edition
Libraries near you: WorldCat
Cover of: Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
December 2000, Financial Times Management
Paperback in English - 2nd edition
Libraries near you: WorldCat
Cover of: Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
1998, Pearson Education, Limited
in English
Libraries near you: WorldCat
Cover of: Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
May 1998, Trans-Atlantic Publications
Hardcover in English
Libraries near you: WorldCat

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Book Details

Table of Contents

pt. 1. Introducing direct marketing. What is direct marketing?
The database.
pt. 2. Using direct marketing to analyse the marketing situation. The customer database : analysis and applications
Using external databases in direct marketing.
pt. 3. Setting objectives and strategies within direct marketing. Direct marketing objectives and strategies
The strategic influences on direct marketing
Relationship marketing and CRM
The Internet
Social networks : a new perspective for direct marketing.
pt. 4. Direct marketing implementation and control. Offers and incentives in direct marketing
Direct marketing media
Acquisition media
Creative practice and consumer behavior in direct marketing
Testing, budgeting and research in direct marketing.

Edition Notes

Includes index.

Previous edition: 2005.

Includes bibliographical references and index.

Published in
Harlow, England

Classifications

Dewey Decimal Class
658.872
Library of Congress
HF5415.126 .T35 2008, HF5415.126

The Physical Object

Pagination
xvi, 517 pages
Number of pages
517

ID Numbers

Open Library
OL27873920M
Internet Archive
principlesofdire0000tapp
ISBN 10
0273713027
ISBN 13
9780273713029
OCLC/WorldCat
263296264

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 7, 2023 Edited by MARC Bot import existing book
February 28, 2023 Edited by ImportBot import existing book
February 10, 2023 Edited by ImportBot import existing book
February 10, 2023 Edited by BWBImportBot Modified local IDs, amazon IDs, bwb IDs, source records
January 5, 2020 Created by ImportBot Imported from Internet Archive item record