An edition of Marketing management (1973)

Marketing management

an Asian perspective

3rd ed.

by

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Cover of: Marketing management by Philip Kotler
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  • ★★★★ 4.0 (27 ratings) ·
  • 1,032 Want to read
  • 93 Currently reading
  • 53 Have read
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Last edited by MARC Bot
December 7, 2020 | History
Edit
An edition of Marketing management (1973)

Marketing management

an Asian perspective

3rd ed.

by

  • ★★★★ 4.0 (27 ratings) ·
  • 1,032 Want to read
  • 93 Currently reading
  • 53 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Publisher
Prentice Hall
Language
English
Pages
771

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Previews available in: English

Subjects

Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie

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Canada

Showing 11 featured editions. View all 60 editions?

Edition Availability
Cover of: Marketing management
Marketing management
2009, Pearson Prentice Hall
in English - 13th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: an Asian perspective
2003, Prentice Hall
in English - 3rd ed.
  • Not in Library
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management
2000, Prentice Hall
in English - Millennium ed.
Libraries near you: WorldCat
Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and indexes.

Published in
Singapore, New York

Classifications

Library of Congress
HF5415.13 .M253 2003

The Physical Object

Pagination
xxvi, 771 p. :
Number of pages
771

ID Numbers

Open Library
OL3740662M
ISBN 10
0131001353, 0131066250
LCCN
2003411922
Library Thing
6809
Goodreads
1856779
1317885

Source records

Better World Books record
Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 7, 2020 Edited by MARC Bot import existing book
August 19, 2020 Edited by ImportBot import existing book
July 30, 2019 Edited by MARC Bot associate edition with work OL1807518W
August 3, 2010 Edited by IdentifierBot added LibraryThing ID
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record