An edition of The one to one manager (1999)

The one to one manager

real-world lessons in customer relationship management

by

The one to one manager
Don Peppers, Don Peppers
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Last edited by MARC Bot
January 7, 2023 | History
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An edition of The one to one manager (1999)

The one to one manager

real-world lessons in customer relationship management

by

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Capstone Pub.
Language
English
Pages
268

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Previews available in: English

Subjects

Management, Relationship marketing, Customer relations, Consumers' preferences, Customer relations, management
Edition Availability
Cover of: The one to one manager
The one to one manager: real-world lessons in customer relationship management
2000, Capstone Pub.
in English
Cover of: The One to One Manager
The One to One Manager: Real-World Lessons in Customer Relationship Management
October 19, 1999, Currency
in English

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Book Details

Table of Contents

Hungry Dragons --
Scouts, Pathfinders and Navigators --
What Is "One-to-One Marketing"? --
So Old It Seems New --
Pre-Existing Circumstances --
Trusted Agents --
First USA --
Franklin University --
Thought Generator --
Using Technology --
American Airlines --
Previnter --
Levi Strauss --
1-800-Flowers --
First Union --
Thought Generator --
Organization, Culture and Change --
USAA --
Southern New England Telephone --
Thought Generator --
Customer Focus --
La Mansion del Rio Hotel --
Royal Bank of Canada --
Oxford Health Plans --
French Rags --
Carrollton Fire Department --
Thought Generator --
Culture of Service --
Pitney Bowes --
General Electric --
SAS Institute --
Bell Atlantic --
Thought Generator --
Knowing the Customer --
Dick's Supermarkets --
DaimlerChrysler/debis Financial Services --
British Airways --
Nabisco --
CrossWorlds Software --
Thought Generator --
Respecting the Channel --
Xerox --
Hewlett-Packard --
Great Plains --
Thought Generator --
Tool Makers --
DoubleClick --
Oracle --
Sabre Travel Information Network --
Thought Generator.

Edition Notes

Includes bibliographical references and index.

Published in
Oxford

Classifications

Dewey Decimal Class
658.8/12
Library of Congress
HF5415.5 .P46 2000eb

The Physical Object

Pagination
1 online resource (xix, 268 pages)
Number of pages
268

ID Numbers

Open Library
OL45478251M
ISBN 10
0585304017
ISBN 13
9780585304014
OCLC/WorldCat
45728027

Source records

marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 7, 2023 Created by MARC Bot Imported from marc_columbia MARC record