Building multilevel global brands
by Nicolas Hayek and Eddie Harrison
Nicolas Hayek, chief executive officer of the Swatch Group, and Domenico De Sole, chief executive officer of the Gucci Group, talk about their experiences in reviving their international businesses. They give their views on building multi-level global brands, the vital importance of image, and American vs. European business theory.
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Building multilevel global brands
2005, Films for the Humanities & Sciences, PBS Home Video
videorecording /
in English
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Book Details
Edition Notes
Originally broadcast on the television program CEO exchange.
Videodisc release of a broadcast taped at the International Institute for Management in Lausanne, Switzerland in November 2001.
Cameras, Emmett E. Wilson ... [et al.] ; music, James Hoffman, Robert Rans.
Host, Jeff Greenfield ; narrator, Rich Samuels ; announcer, Pete Stacker.
DVD-R format.
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- Created March 7, 2023
- 1 revision
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