An edition of The new style in election campaigns (1972)

The new style in election campaigns.

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Cover of: The new style in election campaigns. by Robert Agranoff, Robert Agranoff
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Last edited by MARC Bot
July 22, 2024 | History
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An edition of The new style in election campaigns (1972)

The new style in election campaigns.

by

  • 1 Want to read

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Publish Date
Publisher
Holbrook Press
Language
English
Pages
392

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Previews available in: English

Subjects

Campaign management, Political campaigns, Electioneering

Places

United States
Edition Availability
Cover of: The new style in election campaigns
The new style in election campaigns
1976, Holbrook Press
in English - 2d ed.
Cover of: The new style in election campaigns.
The new style in election campaigns.
1972, Holbrook Press
in English

Add another edition?

Book Details

Table of Contents

The new style of campaigning: The decline of party and the rise of candidate centered technology, by R. Agranoff.
Campaign management grows into national industry, Congressional quarterly.
How the "I dare you!" candidate won, by H. N. D. Fisher.
The agency knack of political packaging, by W. T. Spencer.
The role of political parties in the new campaigning, by R. Agranoff.
Information technology and the political campaigner, R. L. Chartrand.
Aggregate election data in the campaign: limitations, pitfalls, and uses, by C. H. Backstrom and R. Agranoff.
Basic information systems-P.I.P.S., by V. P. Barabba.
Polls and politics in the United States, by L. Harris.
Polling for a presidential candidate, by T. W. Benham.
The simulmatics project, by I. de S. Pool and R. Abelson.
The emerging conventions of campaign television, by S. Kelley, Jr.
Politicking on television, National journal.
Candidate exposure in uncontrolled media, by R. MacNeil.
The handling of the candidate: Nixon's TV campaign, by L. Chester, G. Hodson and B. Page.
Media, marketing strategy in a major campaign, by D. W. Osten.
Adventures of an image specialist, by G. Wyckoff.
Reagan vs. Brown: a TV image playback, by E. D. Rose and D. Fuchs.
Communications and politics: the media and the message, by H. E. Alexander.

Edition Notes

Includes bibliographical references.

Published in
Boston

Classifications

Dewey Decimal Class
324.7
Library of Congress
JK2281 .A6

The Physical Object

Pagination
vii, 392 p.
Number of pages
392

ID Numbers

Open Library
OL5223592M
Internet Archive
newstyleinelecti00agra
LCCN
75180471
OCLC/WorldCat
329509

Source records

Scriblio MARC record
Ithaca College Library MARC record
Internet Archive item record
Library of Congress MARC record
marc_columbia MARC record

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 22, 2024 Edited by MARC Bot import existing book
October 8, 2020 Edited by MARC Bot import existing book
August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
September 3, 2010 Edited by ImportBot Added new cover
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record