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Previews available in: English
Edition | Availability |
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1
Marketing communications: decision-making as a process of interaction between buyer and seller.
1972, Wiley
in English
- 2d ed.
0471184012 9780471184010
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2 |
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3
Marketing communications: a behavioral approach to men, messages, and media.
1965, J. Wiley
in English
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Book Details
Edition Notes
Bibliography: p. 471-490.
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- Created April 1, 2008
- 10 revisions
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