The marketing of nations
a strategic approach to building national wealth
by Philip Kotler
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The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets.
With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing.
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Subjects
Economic policy, Industrial policy, Economic development| Edition | Availability |
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The marketing of nations: a strategic approach to building national wealth
1997, Free Press
in English
068483488X 9780684834887
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Includes bibliographical references and index.
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- Created September 4, 2009
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| July 13, 2024 | Edited by MARC Bot | import existing book |
| November 25, 2020 | Edited by MARC Bot | import existing book |
| May 19, 2019 | Edited by MARC Bot | import existing book |
| February 26, 2015 | Edited by ImportBot | import new book |
| September 4, 2009 | Edited by EdwardBot | fix bad author link |