An edition of Marketing strategy (2006)

Marketing Strategy

by , , and

Cover of: Marketing Strategy by Orville C. Walker, John Mullins, Jr. Harper W Boyd, Orville C. Walker, John Mullins, Jr. Harper W Boyd
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Last edited by ImportBot
November 20, 2019 | History
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An edition of Marketing strategy (2006)

Marketing Strategy

by , , and

"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy."--Jacket.

Publish Date
Publisher
McGraw-Hill Education (ISE Editions)
Language
English
Pages
384

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Previews available in: English

Subjects

Marketing, Strategische planning, Management, Marketing, management

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Edition Availability
Cover of: Marketing Strategy
Marketing Strategy: A Decision-Focused Approach
2013, McGraw-Hill Education
in English
Libraries near you: WorldCat
Cover of: Marketing Strategy
Marketing Strategy
July 4, 2007, McGraw-Hill Education (ISE Editions)
in English
Libraries near you: WorldCat
Cover of: Marketing Strategy
Marketing Strategy: A Decision-Focused Approach (Cram101 Textbook Outlines - Textbook NOT Included)
October 19, 2006, AIPI
Paperback in English - 4 edition
Libraries near you: WorldCat

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Book Details

ID Numbers

Open Library
OL7297847M
Internet Archive
marketingstrateg0000unse
ISBN 10
0071116745
ISBN 13
9780071116749
Library Thing
2990655
Goodreads
3078316

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Internet Archive item record

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 20, 2019 Edited by ImportBot import existing book
August 4, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 29, 2008 Created by an anonymous user Imported from amazon.com record