New infotainment Technologies in the Home
Demand-side Perspectives (Lea's Communication Series)
by Ruby Roy Dholakia and Norbert Mundorf
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home.
The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.
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Subjects
Telecommunication equipment industry, Television supplies industry, Multimedia systems, Computer industry, Household electronics industry, Information technology, Telecommunication, Household electronics, Television, equipment and supplies, Interactive multimedia, Informatique, Industrie, Télévision, Appareils et matériel, Télécommunications, Équipement, Appareils électroniques domestiques, Multimédias interactifs, Technologie de l'information, Multimédia, BUSINESS & ECONOMICS, Commerce, Marketing, General, Sales & Selling, Multimedia, Haushalt, Aufsatzsammlung, Informationstechnik, Computerindustrie, Consumentenelektronica, InformatietechnologiePlaces
United States, United states| Edition | Availability |
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New Infotainment Technologies in the Home: Demand-Side Perspectives
2013, Taylor & Francis Group
in English
1315044870 9781315044873
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2
New Infotainment Technologies in the Home: Demand-Side Perspectives
2013, Taylor & Francis Group
in English
1135448140 9781135448141
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3
New Infotainment Technologies in the Home: Demand-Side Perspectives
2013, Taylor & Francis Group
in English
1135448280 9781135448288
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4
New Infotainment Technologies in the Home: Demand-Side Perspectives
2013, Taylor & Francis Group
in English
1135448213 9781135448219
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5
New Infotainment Technologies in the Home: Demand-Side Perspectives
2013, Routledge
in English
1306284554 9781306284554
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6
New infotainment Technologies in the Home: Demand-side Perspectives (Lea's Communication Series)
March 1, 1996, Lawrence Erlbaum
Hardcover
in English
- 1 edition
0805816267 9780805816266
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- Created April 29, 2008
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