An edition of How Customers Think (2003)

How Customers Think

Essential Insights into the Mind of the Market

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  • 3 Want to read
Cover of: How Customers Think by Gerald Zaltman, Gerald Zaltman
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Last edited by MARC Bot
September 11, 2024 | History
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An edition of How Customers Think (2003)

How Customers Think

Essential Insights into the Mind of the Market

by

  • 3 Want to read

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Publish Date
Publisher
Harvard Business School Press
Language
English
Pages
352

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Previews available in: English

Subjects

Consumer behavior, Psychological aspects, Consumers, Psychology, Marketing, Creative thinking, Consumer behavior--psychological aspects, Consumers--psychology, Marketing--psychological aspects, Leadership, Hf5415.32 .z35 2003, 658.8/342
Edition Availability
Cover of: How Customers Think
How Customers Think: Essential Insights into the Mind of the Market
February 21, 2003, Harvard Business School Press
Hardcover in English

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Book Details

First Sentence

""AFTER YEARS OF RESEARCH and development, a consumer-goods company launches a new soft drink-only to see it dry up in the marketplace.""

Classifications

Library of Congress
HF5415.32 .Z35 2003, HF5415.32.Z35 2003

The Physical Object

Format
Hardcover
Number of pages
352
Dimensions
9.1 x 6.2 x 1.6 inches
Weight
1.6 pounds

ID Numbers

Open Library
OL8754221M
ISBN 10
1578518261
ISBN 13
9781578518265
LCCN
2002011666
OCLC/WorldCat
50243751
Library Thing
320893
Goodreads
13466

Source records

Library of Congress MARC record
Better World Books record
marc_columbia MARC record
marc_nuls MARC record
ISBNdb
harvard_bibliographic_metadata record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 11, 2024 Edited by MARC Bot import existing book
December 20, 2023 Edited by ImportBot import existing book
March 7, 2023 Edited by MARC Bot import existing book
January 7, 2023 Edited by MARC Bot import existing book
April 30, 2008 Created by an anonymous user Imported from amazon.com record