An edition of Ted Levitt on marketing (2006)

Ted Levitt on marketing.

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Last edited by ImportBot
July 13, 2023 | History
An edition of Ted Levitt on marketing (2006)

Ted Levitt on marketing.

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Publish Date
Language
English
Pages
226

Buy this book

Previews available in: English

Edition Availability
Cover of: Ted Levitt on marketing.
Ted Levitt on marketing.
2006, Harvard Business School Pub.
in English
Cover of: Ted Levitt on marketing.
Ted Levitt on marketing.
2006, Harvard Business School Pub.
in English

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Book Details


Table of Contents

Innovative imitation
Exploit the product life cycle
Why business always loses
Production-line approach to service
The industrialization of service
Marketing success through differentiation of anything
Marketing intangible products and product intangibles
The globalization of markets
After the sale is over
Advertising : "the poetry of becoming"
Creativity is not enough
Marketing myopia.

Edition Notes

Includes index.

"A Harvard business review paperback."

Published in
Boston, Mass

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .L4834 2006

The Physical Object

Pagination
viii, 226 p.
Number of pages
226

ID Numbers

Open Library
OL22739144M
Internet Archive
tedlevittonmarke0000levi
ISBN 10
1422102068
LCCN
2006013548
OCLC/WorldCat
67945151
Library Thing
2823745
Goodreads
78919

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History

Download catalog record: RDF / JSON
July 13, 2023 Edited by ImportBot import existing book
January 27, 2010 Edited by WorkBot add more information to works
December 9, 2009 Created by WorkBot add works page