An edition of Lies start-ups tell themselves to avoid marketing
(2007)
Lies start-ups tell themselves to avoid marketing
a no bullsh*t guide for Ph.D.s, lab rats, suits and, entrepreneurs
1st ed.
by Sandra Holtzman, Sandra Holtzman, and Jean Kondek
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Previews available in: English
| Edition | Availability |
|---|---|
1
Lies start-ups tell themselves to avoid marketing: a no bullsh*t guide for Ph.D.s, lab rats, suits and, entrepreneurs
2007, SekectBooks, Inc.
in English
- 1st ed.
159079107X 9781590791073
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aaaa
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2
Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs
March 1, 2007, Select Books (NY)
Paperback
in English
159079107X 9781590791073
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zzzz
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3
Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph. D. s, Lab Rats, Suits and Entrepreneurs
2007, SelectBooks, Incorporated
in English
1590799526 9781590799529
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zzzz
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Book Details
Table of Contents
How to use this book
Lie #1 If I build it, they will come
Lie #2 There is no point in promoting my product until it's completely ready
Lie #3 I don't have to market now since I have better science than the big guys, or, My ideas will be stolen if I market
Lie #4 I have to show a profit before I can market
Lie #5 I only need a web site
Lie #6 I need to do public relations first
Lie #7 I know how to market
Lie #8 I have a business plan; I don't need a marketing plan
Lie #9 Only a technical person can market my product
Lie #10 I can get the work done cheaper
No more lies.
Edition Notes
Includes bibliographical references.
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| July 31, 2019 | Edited by MARC Bot | associate edition with work OL13751384W |
| May 24, 2018 | Edited by ImportBot | import new book |
| January 29, 2010 | Edited by WorkBot | add more information to works |
| December 11, 2009 | Created by WorkBot | add works page |