International marketing research
by C. Samuel Craig and Susan P. Douglas
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"Craig and Douglas discuss recent developments in the scope and extent of international marketing research. They also examine advances in both quantitative and qualitative research techniques. Greater attention is paid to issues such as decentering of the research design, scale development, measurement equivalence and reliability, and multi-country data analysis. The explosive rate of growth in communications technology and the impact of the Internet on research in the international environment are also considered. Craig and Douglas conclude with a discussion of how further progress can be made in international marketing research."--Jacket.
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Subjects
Export marketing, Research, Business, Nonfiction, International business, Market research, Exports & Imports, International Marketing, Business & Economics, Business / Economics / Finance, Sales & Selling - General, Business/Economics, International - Marketing, Advertising & Promotion, Business & Economics / Sales & Selling, International trade, Marketing researchShowing 3 featured editions. View all 3 editions?
| Edition | Availability |
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1
International Marketing Research
2005, John Wiley & Sons, Ltd.
E-book
in English
0470010967 9780470010969
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2
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3
International Marketing Research: Concepts and Methods
September 1999, John Wiley & Sons
Paperback
in English
- 2nd edition
0471983225 9780471983224
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Book Details
Edition Notes
Includes bibliographical references and indexes.
Douglas' name appears first on the earlier edition.
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Work Description
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest electronic research techniques.
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| August 20, 2020 | Edited by ImportBot | import existing book |
| July 31, 2019 | Edited by MARC Bot | associate edition with work OL14868069W |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| June 22, 2010 | Edited by ImportBot | add details from OverDrive |
| December 8, 2009 | Created by WorkBot | new work |