An edition of Seeing What's Next: Using Theories of Innovation to Predict Industry Change
(2004)
Seeing What's Next
Using Theories of Innovation to Predict Industry Change
by Clayton M. Christensen
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When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.
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Previews available in: English
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1
Seeing What's Next: Using Theories of Innovation to Predict Industry Change
May 2004, Harvard Business School Press
Hardcover
in English
1591391857 9781591391852
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Book Details
First Sentence
"The first part of using theory to predict industry change involves understanding when to reasonably expect innovation to lead to the emergence of new companies or business models that could be harbingers of industry change."
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| December 9, 2024 | Edited by MARC Bot | import existing book |
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| March 8, 2023 | Edited by MARC Bot | import existing book |
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