The ten faces of innovation
IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization
by Tom Kelley
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Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description.
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IDEO, Kreativität, Social aspects, Innovationsmanagement, Inovações tecnológicas (aspectos sociais), Mudança organizacional, Technological innovations, Organizational effectiveness, Eficácia organizacional, Industriedesign, Success in business, Technological innovations--social aspects, Hd58.9 .k43 2005, 658.4/06Showing 1 featured edition. View all 1 editions?
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The ten faces of innovation: IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization
2005, Currency/Doubleday, Crown/Archetype
in English
0385512074 9780385512077
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Includes index.
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