An edition of The law of advertising, marketing, and promotions (2011)

The law of advertising, marketing, and promotions

by David H. Bernstein

The law of advertising, marketing, and promot ...

David H. Bernstein, David H. B ...

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November 30, 2011 | History

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An edition of The law of advertising, marketing, and promotions (2011)

The law of advertising, marketing, and promotions

by David H. Bernstein

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Publish Date

2011

Publisher

Law Journal Press

Language

English

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Book Details

False, unfair, or deceptive advertising

Claim substantiation

Disclosures and disclaimers

Survey evidence

Intellectual property rights

Sweepstakes and contests

Direct marketing

Online advertising

Special advertising issues

Procedural aspects of false advertising challenges

Remedies.

Edition Notes

Includes index.

Published in: New York
Series: Commercial law, Business law series

Classifications

Dewey Decimal Class: 343.73/082
Library of Congress: KF1614 .B47, KF1614.B47 2011

The Physical Object

Pagination: v. (loose-leaf) ;

ID Numbers

Open Library: OL25115566M
ISBN 13: 9781588521729
LCCN: 2011012668

Source records

Library of Congress MARC record
Library of Congress MARC record
Better World Books record

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The law of advertising, marketing, and promotions

by David H. Bernstein