An edition of Demand
(2011)
Demand
creating what people love before they know they want it
1st ed.
by Adrian J. Slywotzky
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"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
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Previews available in: English
| Edition | Availability |
|---|---|
1
Demand: Cracking the Code of What People Really Desire. Adrian Slywotzky, Karl Weber
Jul 01, 2011, Business Plus
paperback
0755361768 9780755361762
|
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2
Demand: creating what people love before they know they want it
2011, Crown Business
in English
- 1st ed.
0307887324 9780307887320
|
aaaa
|
Book Details
Table of Contents
The mystery of demand. Magnetic. Zipcar invents a new kinds of freedom
From ho-hum to gotta-have-it: Wegmans makes groceries magnetic
Hassle map. The long, rocky road to a one-click world
Better than a bonus: Bloomberg builds a service traders just won't give up
CareMore connects the health care dots
Backstory. It's what you don't see that counts: behind the kindle screen
Tetra pak steps out from the backstory
Trigger. Netflix and its two-hundred-year-old secret weapon
Nespresso and the demand that almost wasn't
Trajectory. Getting smarter faster: teach for America's drive to reshape educational demand
The best lunch ever: pret a manger and the quest for the perfect sandwich
Variation. Selling the symphony: it's not just about the music
The Seattle Opera grows its audience one member at a time
Demand variation, from the corner store to eurostar, the eighth wonder of the world
Launch. The Achilles' heel of demand
Portfolio. "Nobody knows anything"
The biggest spark. Scientific discovery and the future of demand
Coda: the demand creators.
Edition Notes
Includes bibliographical references and index.
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| December 22, 2022 | Edited by MARC Bot | import existing book |
| July 17, 2019 | Edited by MARC Bot | import existing book |
| January 9, 2019 | Edited by MARC Bot | import existing book |
| January 11, 2012 | Created by LC Bot | import new book |