An edition of Strategic brand management
(2013)
Strategic brand management
building, measuring, and managing brand equity
4th ed.
by Kevin Lane Keller
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Strategic brand management: building, measuring, and managing brand equity
2013, Pearson
in English
- 4th ed.
0132664259 9780132664257
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| December 19, 2023 | Edited by ImportBot | import existing book |
| January 1, 2022 | Edited by ImportBot | import existing book |
| August 22, 2020 | Edited by ImportBot | import existing book |
| June 20, 2012 | Created by LC Bot | import new book |