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Relationship Marketing: Strategy and Implementation (The Chartered Institute of Marketing series)
May 24, 1999, Butterworth-Heinemann
Hardcover
in English
0750636262 9780750636261
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First Sentence
"'These are turbulent times in the world of organizations', observed Miles and Snow more than a decade ago, and there is every indication that the bumpy ride will continue beyond the turn of the century and into the new millennium."
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