An edition of Public relations and the social web
(2009)
Public relations and the social web
using social media and Web 2.0 in communications
by Rob Brown
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Public relations, Internet in public relations| Edition | Availability |
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Public relations and the social web: using social media and Web 2.0 in communications
2009, Kogan Page Limited
in English
0749455071 9780749455071
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Book Details
Table of Contents
Something has happened to communications
The implications for communicators
The lunatics have taken over the asylum
The new channels
Digital PR and search engine optimization
The power of the new media
The new ethics
The blurring of channels
The battle for influence at the digital frontier
Horses and courses
Digital PR architecture
Tools of the trade
Evaluation and measurement
Dodging bear traps
The major players
The next big thing.
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| August 2, 2020 | Edited by ImportBot | import existing book |
| January 7, 2020 | Edited by ImportBot | import existing book |
| July 29, 2014 | Created by ImportBot | import new book |