An edition of Marketing accountability (2009)

Marketing accountability

how to measure marketing effectiveness

by

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Cover of: Marketing accountability by Malcolm McDonald, McDonald, Malcolm.
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  • ★★★★★ 5.0 (1 rating) ·
  • 1 Want to read
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Last edited by ImportBot
August 1, 2020 | History
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An edition of Marketing accountability (2009)

Marketing accountability

how to measure marketing effectiveness

by

  • ★★★★★ 5.0 (1 rating) ·
  • 1 Want to read

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Publish Date
Publisher
Kogan Page
Language
English

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Previews available in: English

Subjects

Marketing, Cost effectiveness, Management, Marketingmanagement, Marketing, management, Marketing, costs
Edition Availability
Cover of: Marketing Accountability
Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness
2011, Kogan Page, Limited
in English
Cover of: Marketing accountability
Marketing accountability: how to measure marketing effectiveness
2009, Kogan Page
in English

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Book Details

Edition Notes

Includes bibliographical references.

Published in
London, Philadelphia

Classifications

Dewey Decimal Class
658.80072
Library of Congress
HF5415.13 .M369159 2009, HF5415.13.M369159

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL23015051M
Internet Archive
marketingaccount00mcdo
ISBN 13
9780749453862
LCCN
2009001273
Library Thing
9529562
Goodreads
6833684

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Library of Congress MARC record
Internet Archive item record
Promise Item

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History

Download catalog record: RDF / JSON
August 1, 2020 Edited by ImportBot import existing book
July 17, 2019 Edited by MARC Bot import existing book
July 29, 2014 Created by ImportBot import new book