Corporate community involvement
the definitive guide to maximizing your business' societal engagement
by Nick Lakin
The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide that shows readers how to: conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs' partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Social aspects, Management, Public relations, Corporations, Industrial management, Strategic planning, Corporations, public relations, Social responsibility of business, BUSINESS & ECONOMICS, Industrial Management, Management Science, Organizational Behavior, Sociétés, Relations publiques, Gestion, Planification stratégique, Gestion d'entreprise, Aspect social, Business Ethics, Strategic Planning
Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| December 16, 2022 | Edited by MARC Bot | import existing book |
| August 13, 2021 | Edited by MARC Bot | import existing book |
| August 2, 2020 | Edited by ImportBot | import existing book |
| July 30, 2014 | Created by ImportBot | import new book |