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"When users search your site, they're telling you in their own words what they want from your organization. In 'Search analytics for your site, ' Lou Rosenfeld shows you how to harvest and analyze search query data to improve your site's search performance, content, navigation, metadata, effectiveness, and overall user experience"--P. [4] of cover.
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Previews available in: English
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1
Search Analytics for Your Site: Conversations with Your Customers
2011, Rosenfeld Media, LLC
in English
1933820047 9781933820040
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2 |
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3
Search analytics for your site: conversations with your customers
2011, Rosenfeld Media
in English
1933820209 9781933820200
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Book Details
Table of Contents
How site search analytics can save your butt
Site search analytics in a nutshell
Pattern analysis
Failure analysis
Session analysis
Audience analysis
Goal-based analysis
Practical tips for improving search
Practial tips for improving site navigation and metadata
Practical tips for improving content
Bridging web analytics and user experience.
Edition Notes
Includes bibliographical references and index.
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Feedback?July 7, 2019 | Edited by MARC Bot | import existing book |
July 30, 2014 | Created by ImportBot | import new book |