An edition of How to write successful fundraising letters (1994)

How to write successful fundraising letters

sample letters, style tips, useful hints, real-world examples

1st ed.

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Cover of: How to write successful fundraising letters by Mal Warwick, Mal Warwick
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Last edited by MARC Bot
January 7, 2023 | History
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An edition of How to write successful fundraising letters (1994)

How to write successful fundraising letters

sample letters, style tips, useful hints, real-world examples

1st ed.

by

  • 2 Want to read
  • 1 Currently reading
  • 0 Have read

Write with confidence and reach your donors You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out

Publish Date
Publisher
Jossey-Bass
Language
English
Pages
304

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Previews available in: English

Subjects

Fondsenverwerving, Finance, Business, Nonprofit organizations, Handbooks, manuals, Direct-mail fund raising, Nonfiction, Letter writing, Fund raising, Direct mailing, Management, Advertising, direct-mail, Collecte de fonds par la poste, Associations sans but lucratif, Finances, BUSINESS & ECONOMICS, Investments & Securities, General

Showing 10 featured editions. View all 10 editions?

Edition Availability
Cover of: How to Write Successful Fundraising Letters
How to Write Successful Fundraising Letters
2010, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: How to Write Successful Fundraising Letters
How to Write Successful Fundraising Letters
2010, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: How to write successful fundraising letters
How to write successful fundraising letters
2008, Jossey-Bass
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: How to Write Successful Fundraising Letters
How to Write Successful Fundraising Letters
2008, John Wiley & Sons, Ltd.
eBook in English
Libraries near you: WorldCat
Cover of: How to Write Successful Fundraising Letters
How to Write Successful Fundraising Letters
2008, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: How to Write Successful Fundraising Letters
How to Write Successful Fundraising Letters
2004, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: How to Write Successful Fundraising Letters
How to Write Successful Fundraising Letters
February 20, 2001, Jossey-Bass
Paperback in English - Rev Upd edition
Libraries near you: WorldCat
Cover of: How to write successful fundraising letters
How to write successful fundraising letters: sample letters, style tips, useful hints, real-world examples
2001, Jossey-Bass
in English - 1st ed.
  • Not in Library
Libraries near you: WorldCat
Cover of: How to write successful fundraising letters
How to write successful fundraising letters
1994, Strathmoor Press
in English
Libraries near you: WorldCat
Cover of: How to write successful fundraising letters
How to write successful fundraising letters
1994, Strathmoor Press
in English - 1st softcover ed.
Libraries near you: WorldCat

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Book Details

Table of Contents

Part 1: Motivating your audience
Why people respond to fundraising letters
How a fundraising letter is like a personal visit
What donors really think about fundraising letters
Characteristics of an effective fundraising letter
A leisurely tour through one successful appeal
Part 2: The letter writer's plan of action
What to do before you write any fundraising letter
Eight steps toward successful fundraising letters
The Cardinal rules of fundraising letters
You're writing for results
not for a Pulitzer Prize
Part 3: Customizing your appeal
Recruiting new donors: starting intimate conversations with strangers
Welcoming new donors: treating people like part of the family
Appealing for special gifts: bringing your case down to earth
Asking for year-end contributions: making the most of the holiday spirit
Soliciting high-dollar gifts: framing the case for major contributions
Going for bigger gifts: persuading donors to make an extra commitment
Seeking annual gifts: building long-term loyalty, one year at a time
Thanking your donors: friend-raising before fundraising
Part 4: The letter writer's toolbox
A. Sixty successful outer envelope teasers
B. Fifty-four strong leads for fundraising letters
C. Ninety ways to use the word "you" in a fundraising letter
D. Sixty-three ways to handle awkward copywriting transitions
E. Forty-one powerful ways to end a fundraising letter
F. Fifty-eight ways to start a P.S. in a fundraising letter
G. Fifteen ways how not to get results
H. Ten other books to help you write successful fundraising letters.

Edition Notes

Includes bibliographical references (p. 296-298) and index.

Published in
San Francisco
Series
The Jossey-Bass nonprofit and public management series

Classifications

Library of Congress
HV41.2 .W378 2001, HV41.2.W378 2001

The Physical Object

Pagination
xvi, 304 p. :
Number of pages
304

ID Numbers

Open Library
OL15608381M
Internet Archive
howtowritesucces00warw_592
ISBN 10
078795652X
LCCN
00012115
OCLC/WorldCat
45243190
Goodreads
151385

Source records

Western Washington University MARC record
Internet Archive item record
Internet Archive item record
Library of Congress MARC record
Better World Books record
amazon.com record
marc_columbia MARC record
marc_nuls MARC record

First Sentence

"These first five chapters examine the stuff of which successful fundraising is made: An appreciation for the broad range of motives that lead people to contribute money to good causes and important institutions."

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January 7, 2023 Edited by MARC Bot import existing book
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