Business to business direct marketing

proven direct response methods to generate more leads and sales

2nd ed.
  • 1 Want to read

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Last edited by MARC Bot
July 13, 2024 | History

Business to business direct marketing

proven direct response methods to generate more leads and sales

2nd ed.
  • 1 Want to read

Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

Publish Date
Publisher
NTC Business Books
Language
English
Pages
403

Buy this book

Previews available in: English

Book Details


Edition Notes

Includes bibliographical references (p. 389-395) and index.

Published in
Lincolnwood, Ill
Other Titles
Direct marketing

Classifications

Dewey Decimal Class
658.8/4
Library of Congress
HF5415.1263 .B58 1998, HF5415.1263.B58 1998, HF5415.1263 .B58 1998eb

The Physical Object

Pagination
xii, 403 p. ;
Number of pages
403

ID Numbers

Open Library
OL683203M
ISBN 10
0844232432
LCCN
97029941
OCLC/WorldCat
43476893, 37315410
Library Thing
3348985
Goodreads
1090017

First Sentence

"This book is written for the business-to-business marketer-the company, agency, or individual who markets products and services to business, professionals, and industry rather than to consumers."

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History

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July 13, 2024 Edited by MARC Bot import existing book
January 7, 2023 Edited by MARC Bot import existing book
January 15, 2020 Edited by ImportBot import existing book
May 19, 2019 Edited by MARC Bot import existing book
December 9, 2009 Created by WorkBot add works page