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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
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Previews available in: English
Edition | Availability |
---|---|
1
Business to business direct marketing: proven direct response methods to generate more leads and sales
1998, NTC Business Books
in English
- 2nd ed.
0844232432 9780844232430
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2
Business-to-business direct marketing: proven direct response methods to generate more leads and sales
1993, NTC Business Books
in English
0844234729 9780844234724
|
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3
Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
September 1992, NTC Business Books
Hardcover
in English
0844234729 9780844234724
|
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Book Details
Edition Notes
Includes bibliographical references (p. 389-395) and index.
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First Sentence
"This book is written for the business-to-business marketer-the company, agency, or individual who markets products and services to business, professionals, and industry rather than to consumers."
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