An edition of Persuasive imagery (2003)

Persuasive imagery

a consumer response perspective

by

Cover of: Persuasive imagery by Rajeev Batra
Not in Library

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Last edited by MARC Bot
August 25, 2024 | History
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An edition of Persuasive imagery (2003)

Persuasive imagery

a consumer response perspective

by

"Persuasive Imagery: A Consumer Response Perspective describes the state of knowledge of consumer response to commercial imagery in both academic research and actual practice, and provides concrete sources for future study. It will be of interest to scholars and students in consumer behavior, consumer psychology, advertising, marketing, cultural studies, and visual communication."--Jacket.

Publish Date
Publisher
Lawrence Erlbaum Associates
Language
English
Pages
436

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Previews available in: English

Subjects

Persuasion (Psychology), Imagery (Psychology), Advertising, Psychological aspects, Advertising, psychological aspects, Psychotherapy Imagery, Imagerie (Psychologie), Publicité, Aspect psychologique, Imagery, SELF-HELP, Motivational & Inspirational
Edition Availability
Cover of: Persuasive imagery
Persuasive imagery: a consumer response perspective
2003, Lawrence Erlbaum Associates
in English
  • Not in Library
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Book Details

Edition Notes

Includes bibliographical references and indexes

Published in
Mahwah, N.J
Series
Advertising and consumer psychology

Classifications

Library of Congress
BF367 .P464 2003, BF367.P464 2002, BF367 .P464 2003eb

The Physical Object

Pagination
xxi, 436 p. :
Number of pages
436

ID Numbers

Open Library
OL17071890M
Internet Archive
persuasiveimager00scot
ISBN 10
0805842020
LCCN
2002021630
OCLC/WorldCat
52615607, 49375500
Library Thing
3421858
Goodreads
1621427

Source records

Miami University of Ohio MARC record
Library of Congress MARC record
Ithaca College Library MARC record
Internet Archive item record
Internet Archive item record
Better World Books record
Library of Congress MARC record
Internet Archive item record
Promise Item
marc_columbia MARC record
harvard_bibliographic_metadata record

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August 25, 2024 Edited by MARC Bot import existing book
December 14, 2022 Edited by MARC Bot import existing book
August 14, 2020 Edited by ImportBot import existing book
July 6, 2019 Edited by MARC Bot import existing book
February 4, 2019 Created by MARC Bot import existing book