An edition of Strategic marketing in library and information science (2002)

Strategic marketing in library and information science

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Cover of: Strategic marketing in library and information science by Irene Owens
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Last edited by MARC Bot
December 15, 2022 | History
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An edition of Strategic marketing in library and information science (2002)

Strategic marketing in library and information science

by

  • 3 Want to read

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Publish Date
Publisher
Haworth Information Press
Language
English
Pages
254

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Previews available in: English

Subjects

Library planning, Libraries, Planning, Information services, Marketing, Library science, Library Administration, Organization & administration, Information Services, Bibliothèques, Planification, Services d'information, LANGUAGE ARTS & DISCIPLINES, Library & Information Science, General, Bibliotheekplanning, Informatievoorziening

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Edition Availability
Cover of: Strategic marketing in library and information science
Strategic marketing in library and information science
2002, Haworth Information Press
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Marketing in library and information science : a selected review of related literature / Irene Owens
Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero
The importance of marketing in the library and information science curriculum / Glynn Harmon
Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer
A marketing approach to recruiting librarians / Ronald D. Pollock
Strategic marketing of electronic resources / Dennis Dillon
Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln
Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill
Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne
Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill
Marketing in public libraries / Loriene Roy.

Edition Notes

Includes bibliographical references and index.
"Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002."

Published in
Binghamton, NY
Other Titles
Acquisitions librarian.

Classifications

Dewey Decimal Class
021.7
Library of Congress
Z678 .S765 2002, Z678.S765 2003, Z678 .S765 2002eb

The Physical Object

Pagination
254 p. :
Number of pages
254

ID Numbers

Open Library
OL3673103M
Internet Archive
strategicmarketi0000unse
ISBN 10
0789021420, 0789021439
LCCN
2003005362
OCLC/WorldCat
830323609
Library Thing
863592
Goodreads
1223291

Source records

Scriblio MARC record
Library of Congress MARC record
Better World Books record
Internet Archive item record
Library of Congress MARC record
Better World Books record
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marc_columbia MARC record
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December 15, 2022 Edited by MARC Bot import existing book
August 14, 2020 Edited by ImportBot import existing book
February 5, 2019 Created by MARC Bot import existing book