An edition of Strategic marketing in library and information science
(2002)
Strategic marketing in library and information science
by Irene Owens
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Previews available in: English
Subjects
Library planning, Libraries, Planning, Information services, Marketing, Library science, Library Administration, Organization & administration, Information Services, Bibliothèques, Planification, Services d'information, LANGUAGE ARTS & DISCIPLINES, Library & Information Science, General, Bibliotheekplanning, InformatievoorzieningShowing 1 featured edition. View all 1 editions?
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Strategic marketing in library and information science
2002, Haworth Information Press
in English
0789021420 9780789021427
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Book Details
Table of Contents
Marketing in library and information science : a selected review of related literature / Irene Owens
Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero
The importance of marketing in the library and information science curriculum / Glynn Harmon
Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer
A marketing approach to recruiting librarians / Ronald D. Pollock
Strategic marketing of electronic resources / Dennis Dillon
Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln
Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill
Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne
Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill
Marketing in public libraries / Loriene Roy.
Edition Notes
Includes bibliographical references and index.
"Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002."
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| December 15, 2022 | Edited by MARC Bot | import existing book |
| August 14, 2020 | Edited by ImportBot | import existing book |
| February 5, 2019 | Created by MARC Bot | import existing book |