An edition of Hospitality Sales and Marketing
(1995)
Hospitality sales and marketing
5th ed.
by James R. Abbey
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Subjects
Hospitality industry, Marketing, Gastgewerbe| Edition | Availability |
|---|---|
1
Hospitality Sales and Marketing
May 14, 2014, Amer Hotel & Motel Assn
paperback
0866124446 9780866124447
|
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|
2
Hospitality sales and marketing
2008, American Hotel & Lodging Educational Institute, Amer Hotel & Motel Assn
in English
- 5th ed.
0866123253 9780866123259
|
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|
3
Hospitality Sales and Marketing
June 2003, Educational Institute of American Hotel & Mot
Paperback
in English
- 4 edition
0866122532 9780866122535
|
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|
4
Hospitality Sales & Marketing
July 1998, Amer Hotel & Motel Assn
Paperback
in English
0866121757 9780866121750
|
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|
5
Hospitality Sales and Marketing
December 1, 1995, Educational Institute of the American Hotel & Mot
Paperback
0866121153 9780866121156
|
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|
Book Details
Table of Contents
Introduction to hospitality marketing sales --
The marketing plan, the cornerstone of sales --
Managing the marketing and sales office --
Personal sales --
Telephone sales --
Internal marketing and sales --
Advertising, public relations and publicity --
Marketing to business travelers --
Marketing to leisure travelers --
Marketing to travel agents --
Marketing to meeting planners --
Marketing to special segments --
Marketing restaurants and lounges --
Marketing catered events and meeting rooms.
Edition Notes
Includes bibliographical references and index.
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| August 15, 2021 | Edited by MARC Bot | import existing book |
| December 2, 2020 | Edited by MARC Bot | import existing book |
| February 1, 2010 | Edited by WorkBot | add more information to works |
| December 9, 2009 | Created by WorkBot | add works page |