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October 23, 2023 | History
272p. ; 23 cm
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Quantitative methods in marketing
1994, Academic Press, Prentice Hall
in English
0123554853 9780123554857
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Edition Notes
Originally published as Special Issue volume 10(1-3) of the Journal of marketing management, Jan/Feb/April 1994.
Includes bibliographical references and index.
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