An edition of Cause Marketing
(2002)
Cause marketing
build your image and bottom line through socially responsible partnerships, programs, and events
by Joe Marconi
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Cause marketing: build your image and bottom line through socially responsible partnerships, programs, and events
2002, Dearborn Trade Pub.
in English
0793152585 9780793152582
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Book Details
Table of Contents
Machine generated contents note: 1. Understanding Cause Marketing
2. When the Cause Fits the Company
3. The Company, the Cause, the Community, and the World 49
4. Damage Control: Responding to Crises Relating to Your Cause
5. September 11, 2001
6. The Cause Marketing Casebook
Philip Morris, ConAgra Foods, Eddie Bauer, Liz Claiborne, Taco
Bell, Target Stores, Timberland Company, General Mills, UPS,
Ford Motor Company, Grabber Performance Group, Compaq,
Mattel, Wal-Mart, and snapshots of other cause marketing cases.
7. A Crash Course in Cause Marketing.
Edition Notes
Includes bibliographical references (p. 213-214) and index.
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First Sentence
""It is better to give than to receive" is an expression that has evolved from a biblical quotation into a highly sophisticated strategy of modern life and business."
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| January 7, 2023 | Edited by MARC Bot | import existing book |
| December 13, 2019 | Edited by MARC Bot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 1, 2010 | Edited by WorkBot | add more information to works |
| December 9, 2009 | Created by WorkBot | add works page |