An edition of Cause Marketing (2002)

Cause marketing

build your image and bottom line through socially responsible partnerships, programs, and events

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Cover of: Cause marketing by Joe Marconi
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Last edited by MARC Bot
January 7, 2023 | History
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An edition of Cause Marketing (2002)

Cause marketing

build your image and bottom line through socially responsible partnerships, programs, and events

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Dearborn Trade Pub.
Language
English
Pages
223

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Previews available in: English

Subjects
Social marketing, Marketing social, BUSINESS & ECONOMICS, Marketing, General, Distribution
Edition Availability
Cover of: Cause Marketing
Cause Marketing
August 7, 2002, Kaplan Business
Hardcover in English
Libraries near you: WorldCat
Cover of: Cause marketing
Cause marketing: build your image and bottom line through socially responsible partnerships, programs, and events
2002, Dearborn Trade Pub.
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Machine generated contents note: 1. Understanding Cause Marketing
2. When the Cause Fits the Company
3. The Company, the Cause, the Community, and the World 49
4. Damage Control: Responding to Crises Relating to Your Cause
5. September 11, 2001
6. The Cause Marketing Casebook
Philip Morris, ConAgra Foods, Eddie Bauer, Liz Claiborne, Taco
Bell, Target Stores, Timberland Company, General Mills, UPS,
Ford Motor Company, Grabber Performance Group, Compaq,
Mattel, Wal-Mart, and snapshots of other cause marketing cases.
7. A Crash Course in Cause Marketing.

Edition Notes

Includes bibliographical references (p. 213-214) and index.

Published in
Chicago

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5414 .M37 2002

The Physical Object

Pagination
xiii, 223 p. :
Number of pages
223

ID Numbers

Open Library
OL17153163M
Internet Archive
causemarketingbu00marc
ISBN 10
0793152585
LCCN
2002004699
OCLC/WorldCat
51037368, 49493551
Library Thing
1742944
Goodreads
2476565

Source records

Internet Archive item record
Marygrove College MARC record
Library of Congress MARC record
marc_columbia MARC record
marc_nuls MARC record

First Sentence

""It is better to give than to receive" is an expression that has evolved from a biblical quotation into a highly sophisticated strategy of modern life and business."

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History

Download catalog record: RDF / JSON
January 7, 2023 Edited by MARC Bot import existing book
December 13, 2019 Edited by MARC Bot import existing book
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
February 1, 2010 Edited by WorkBot add more information to works
December 9, 2009 Created by WorkBot add works page