An edition of Reputation marketing : building and sustaining your organization's greatest asset
(2001)
Reputation marketing : building and sustaining your organization's greatest asset
by Joe Marconi
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Previews available in: English
| Edition | Availability |
|---|---|
1
Reputation marketing : building and sustaining your organization's greatest asset
2002, McGraw-Hill
in English
0658014293 9780658014291
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2
Reputation marketing : building and sustaining your organization's greatest asset
2001, McGraw-Hill
in English
0658014293 9780658014291
|
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|
Book Details
Table of Contents
Who do you think you are? understanding reputation marketing
Attitudes and awareness: the role of research in building your reputation
A long and distinguished history ... or not: using what you have (or what you don't have) to manage your reputation
Looking the part: dressing for success, for failure, or just to be noticed
Putting your reputation on the line - online reputation marketing in the Internet age
Damage control: changing a "bad reputation"
The halo effect and borrowed interest: getting ahead on someone else's reputation
The reputation marketing casebook: about companies that built, changed, or exploited their reputations
A crash course in reputation marketing.
Edition Notes
"American Marketing Association."
Includes bibliographical references (p. 225-226) and index.
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| July 31, 2020 | Edited by ImportBot | import existing book |
| February 1, 2010 | Edited by WorkBot | add more information to works |
| December 9, 2009 | Created by WorkBot | add works page |