An edition of Ultimate guide to pay-per-click advertising
(2014)
Ultimate guide to pay-per-click advertising
Second edition.
by Richard Stokes
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Internet marketing, Internet advertising| Edition | Availability |
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1
Ultimate guide to pay-per-click advertising
2014
in English
- Second edition.
1599185342 9781599185347
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Book Details
Table of Contents
99 percent of advertisers are failing at paid search
The foundation of successful paid search campaigns
Your marketing will fail without tracking
The first requirement for a profitable paid search campaign
Is pay-per-click advertising right for you?
What if you already have a great SEO campaign?
The water is always rising in search
The $100 bidding myth
The little-known metric that can increase your search traffic 400 percent
Clickthrough rates explained
The ever-changing CPC formula
How quality score works in 2014
How do shoppers shop?
How do searchers search?
Increase your clickthrough rate by nearly 50 percent with search refinements
Building your keyword list
How to plan a paid search campaign
Cut campaign waste with keyword matching
Create your ad groups
The art and science of setting bids
Drag visitors to your site with killer ad copy
Landing page design
Monitoring your campaign performance
Put the competition to work for you
Don't starve the campaign
Don't blindly trust the search engines
Open all night (day parting)
Product listing ads
Mobile search and enhanced campaigns.
Edition Notes
Includes index.
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| July 18, 2019 | Created by MARC Bot | import new book |