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vi, 250 pages, 10 leaves, 10 leaves : 28 cm +
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Previews available in: English
Subjects
Selling, Verkopen, Marketing & salesShowing 10 featured editions. View all 13 editions?
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Sell
2012, South-Western Cengage Learning
in English
- [Edition] 3 / Ingram, LaForge, Avila, Schwepker, Williams. Instructor edition.
1133562256 9781133562252
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Book Details
Table of Contents
Overview of personal selling
Building trust and sales ethics
Understanding buyers
Communication skills
Strategic prospecting and preparing for sales dialogue
Planning sales dialogues and presentations
Sales dialogue
Addressing concerns and earnings commitment
Expanding customer relationships
Adding value
Sales management and sales.
Edition Notes
Title from cover.
"By Thomas N. Ingram, Raymond A. Avila, Charles H. Schwepker Jr, Michael R. Williams, and Kirby L.J. Shannahan"--Title page verso.
Includes bibliographical references and index.
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