An edition of Key customers
(2000)
Key Customers
How to Manage Them Profitably (Chartered Institute of Marketing)
by McDonald, Malcolm., Beth Rogers, and Diana Woodburn
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Previews available in: English
Subjects
Marketing, Selling, Key accounts, Customer services, Customer relationsShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Key Customers: Delivering Value Through Strategic Relationships with Key Accounts
2002, Pearson Education, Limited
in English
0273661108 9780273661108
|
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Libraries near you:
WorldCat
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2
Key Customers: How to Manage Them Profitably (Chartered Institute of Marketing)
July 1, 2000, Butterworth-Heinemann
Paperback
in English
0750646152 9780750646154
|
aaaa
Libraries near you:
WorldCat
|
Book Details
First Sentence
"While sales and marketing strategists have for some time been convinced that effective key account management (KAM) leads to increased sales, heightened profitability and improved sales productivity, the characteristics and techniques of KAM were not extensively explored beyond the need for a dedicated sales force until the 1990s."
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| November 17, 2022 | Edited by ImportBot | import existing book |
| July 29, 2020 | Created by MARC Bot | import existing book |