An edition of Communicating Globally (2000)

Communicating Globally

An Integrated Marketing Approach

1 edition

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Cover of: Communicating Globally by Don E. Schultz, Philip J. Kitchen, Don E. Schultz, Philip J. Kitchen
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Last edited by MARC Bot
December 1, 2020 | History
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An edition of Communicating Globally (2000)

Communicating Globally

An Integrated Marketing Approach

1 edition

by and

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
McGraw-Hill
Language
English
Pages
280

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Previews available in: English

Subjects

Export marketing, Communication, international, Management, Marketing, Reclame, International Communication, Multinationales Unternehmen, Marktkommunikation, Internationalisatie, Case studies
Edition Availability
Cover of: Communicating Globally
Communicating Globally: An Integrated Marketing Approach
April 15, 2000, McGraw-Hill
Hardcover in English - 1 edition
Libraries near you: WorldCat

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Book Details

First Sentence

"The challenge facing most marketing organizations as they enter the 21st century is how to transition from traditional functions and operations to the new world of the 21st century and the global marketplace."

Classifications

Library of Congress
HF1416 .S35 2000, HF1416.S35 2000

The Physical Object

Format
Hardcover
Number of pages
280
Dimensions
9.1 x 6.3 x 1.2 inches
Weight
1.4 pounds

ID Numbers

Open Library
OL9506896M
Internet Archive
communicatingglo0000schu_f0v6
ISBN 10
0844225223
ISBN 13
9780844225227
LCCN
99043187
OCLC/WorldCat
42002843
Goodreads
6004428

Source records

Better World Books record
Internet Archive item record
Library of Congress MARC record
marc_columbia MARC record

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History

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December 1, 2020 Edited by MARC Bot import existing book
September 13, 2020 Edited by ImportBot import existing book
August 18, 2020 Created by ImportBot import existing book