An edition of The new rules of lead generation
(2013)
The new rules of lead generation
proven strategies to maximize marketing ROI
by David T. Scott
- 0 Ratings
- 0 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Marketing, Management, Strategic planning, Marketing, management| Edition | Availability |
|---|---|
1
The new rules of lead generation: proven strategies to maximize marketing ROI
2013, AMACOM, American Management Association
in English
0814432611 9780814432617
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Introduction: who should read this book?
What is lead-generation marketing?
Defining your leads
Developing your lead-generation strategy
Using lead-generation tactics
Calculating the costs
Lead-generation marketing tactics
Introduction to online lead-generation advertising
Search engine marketing
Social media advertising: Part I: Facebook and Linkedin
Social media advertising: Part II: Twitter advertising
Selecting and targeting a mailing or contact list
E-mail marketing
Direct mail marketing
Trade shows
Integrated lead-generation marketing
Notes
Index.
Edition Notes
Includes bibliographical references (page 273) and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| February 15, 2022 | Edited by ImportBot | import existing book |
| September 18, 2021 | Edited by ImportBot | import existing book |
| October 18, 2020 | Created by MARC Bot | import new book |